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Design

I combine my love for photography, travel expertise, and personal experiences in my design work. I bring my client's vision to life through captivating visuals. By blending their ideas with my creative approach, I strive to create unique, engaging designs that leave a lasting impression. Through a harmonious blend of imagery, storytelling, and design elements, I aim to create meaningful experiences for clients and their audiences.

Client Work

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In crafting the Robina Farmers Market brand identity, I aimed to evoke a sense of warmth and inclusivity while maintaining simplicity and professionalism. To achieve this, I employed a warm colour palette that exudes welcoming vibes and reflects the diverse assortment of products available. Additionally, I curated a collection of patterns, icons, and motifs inspired by the market's offerings, imbuing the brand with authenticity, rawness, originality, and freshness.

I focused on minimalist design principles and intuitive user experience for the website. Employing clean layouts and user-friendly navigation, visitors can seamlessly explore the market's offerings and access essential information such as stallholder applications and participation guidelines. This ensures clarity and accessibility for all users, facilitating effortless browsing through the site.

The banners, posters, and flyers showcase a harmonious blend of warm hues and striking visuals, setting the Robina Farmers Market apart from its counterparts. They effectively communicate key information to foot or car traffic passing by with succinct yet impactful messaging.

This approach allows the market to make a memorable impression within just a few seconds, captivating pedestrians strolling by or drivers commuting past. Overall, the Robina Farmers Market branding exudes sophistication, clarity, and warmth, effectively conveying its message and leaving a lasting impact on visitors and stakeholders alike.

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I curated the Light & Sol Health Services website, seamlessly blending Lucky & Son Studio's branding with warmth and authenticity. Each element echoes Sarah's philosophy, with water patterns, sand textures, and beach landscapes adorning the site, symbolizing the journey towards positive change and growth. Through warm hues and film photography, we've ensured an authentic representation, with grainy textures shining through, reflecting Sarah's work's raw and honest side.

The design isn't just about aesthetics; it's about fostering a supportive online community. Intuitively structured, the website invites visitors to explore and engage, echoing Sarah's calming presence and guiding them towards a brighter, more grounded path. It's a space where encouragement and support are tangible, where every click reinforces Sarah's commitment to her clients and her team.

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I had the pleasure of transforming Katie Robb’s hand-drawn mandalas into a digital format, creating a cohesive and versatile collection. Each of the nine mandalas was meticulously redrawn on my iPad, preserving their unique meanings and intricate designs. The final product is a beautifully designed booklet that Katie can distribute to her clients as a complete book or individual mandalas. This allows clients to engage with the mandalas at home, enhancing their personal healing journeys.

In addition to the booklet, I designed Katie’s website. She envisioned a clean, simple, and easy-to-navigate online presence. Given her preference for handling bookings via email, I opted for a one-page design. The site features a warm and welcoming aesthetic, with clean typography that complements her logo and embodies her philosophy as a kinesiologist. The result is a user-friendly, inviting website that effectively communicates Katie’s holistic approach to well-being.

Joe Chef Menu design, byron bay
Joe Chef Menu design, byron bay
Joe Chef Menu design, byron bay

Joe Chef Catering & Events, Byron Bay

Over the past three years, I have been employed by Joe Chef as a waiter and photographer. When he approached me to redesign his Menu and Client package, I had a clear understanding of his vision and target audience. Joe Chef's objective was to establish a fresh, elegant aesthetic while prioritising clarity and organisation.

Passionate about crafting extraordinary events, Joe Chef takes pride in utilising the finest seasonal ingredients to create personalised menus. His expertise extends to catering for both large-scale and intimate gatherings, not only in Byron Bay but also beyond its borders.

flotsam festival website design, Gold Coast
billboard photography, coolangatta
flotsam festival poster design, Gold Coast
flotsam festival instagram design, Gold Coast
flotsam festival design, Gold Coast

At the beginning of 2022, I had the incredible opportunity to complete my work placement with Flotsam Festival at the Gold Coast. This experience opened up exciting new avenues for me. As the festival was making its debut this year, I gained insights into every aspect of the organization and worked on various design projects.

During my time at Flotsam, I had the chance to conduct research and create eye-catching posters, flyers, and social media tiles. I also contributed to enhancing the Flotsam website on WordPress, curated social media content, developed media kits, and prepared photographs for different types of prints, including posters, panels and screens.

What made this experience even more special was my involvement in the festival beyond being a designer. I was honoured to showcase my photography through prints, big screens, Instagram tiles, and slideshows. Additionally, I got to be part of the Mentor short documentary film Project. Being both a designer and an artist at the festival was a remarkable experience that enriched my skills and allowed me to leave my creative mark.

SAE / Uni Work

Magazine Design, bachelor project

Major Project - Bachelor's Degree

I created this magazine idea for my Bachelor of Design degree Major Project to share the magic of storytelling and combine my passions for photography and design. This first edition brings photographers from around the world together and displays the variety of surf photography. It's a way to share the stories behind the camera, showcasing different perspectives, visions, and ideas through captivating images. We all come from different countries and cultures, each on our own unique path. Our journey, filled with our stories, makes us unique. With this magazine, I encourage you to explore intriguing short stories from their adventures and experiences.

Book design, byron bay

Bachelor's Degree Version

Book design, byron bay

SAE International Awards Version

Major Project Collaboration Work with Juan Marcos Micozzi

I was honoured to collaborate with Marcos on his Bachelor's Degree Major Project. He is a talented Virtual Reality Audio Engineer from Argentina based in Byron Bay.

We brought his captivating book, XYZ// Sound Sculpture, to life together. This project explored the fascinating connection between gestures and sound through the medium of Virtual Reality. I had the privilege of handling the design aspect of this project.

Marco envisioned a creation inspired by the Bauhaus and Swiss styles, emphasising minimalism, simplicity, geometric forms and organisational precision.

I aimed to infuse his vision with vitality, highlighting his unwavering dedication and passion through my design concepts.

album cover design
album cover design
poster design

Major Project Collaboration Work with Anna Tomaszewska

At the start of our Major Project, Anna presented her idea, which immediately piqued my interest. As someone who grew up immersed in music and being a musician myself, I've always been captivated by diverse genres, sounds, and instruments.

Our unique perspective as non-Australian residents allows us to approach listening differently. Anna's primary focus was capturing the sounds surrounding her daily life on the East Coast. Her project, titled 'The World Through The Ears Of Ambisonics,' takes us on a mesmerising audio journey through the melodies of Australia, offering a three-dimensional 360-degree immersive experience.

My objective was to find a means of translating her perspectives and recordings into visually stunning designs. To achieve this, I incorporated some of my own photographs to transport people to the locations that inspired the songs. I utilised background soundwave patterns to convey the richness and depth of the audio and incorporated individual soundwaves to represent the diverse range of notes found in Australia.

rebranding design
rebranding design
rebranding design
pattern design
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rebranding design

Packaging Redesign / San Remo Spaghetti

San Remo is renowned for its exceptional Italian pasta products, all made in Australia. Their branding is distinct and effectively portrays their story and values. When designing their packaging, I carefully selected a Serif font reminiscent of 18th-century typefaces to capture Italy's rich history and love for food. To highlight their Australian roots, I created a design featuring the contour of Italy filled with aboriginal patterns and colours, showcasing the 100% Australian-made aspect. The packaging is printed on eco-friendly cardboard, giving it an organic and sustainable feel.

packaging design
pattern design
pattern design
pattern design
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pattern design

Lino Cut - Pattern & Colour

Throughout this project, I discovered the LinoCut technique, which involves creating a repeating pattern. My goal was to choose a letter and arrange it creatively to make a design suitable for fabric or wallpaper. I picked the letter "A" using the font "Allumi Std Extended Inline - Black 24" to achieve a gothic style look. To evoke feelings of energy, joy, courage, and power, I decided to use dark red and yellow colors.

book cover design
book cover design

Book Cover redesign using double exposure technique in Adobe Ps

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book illustration, adaptation

Children's Book redesign mixing illustration and photography

book illustration, adaptation
branding design

Brand style guide for a simulated Permaculture company

Other Uni / SAE work

During my time at university, I crafted several projects that replicated real-life client experiences.

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